The revolutionary Moto X lets you customize every nook and cranny of the outer appearance, down to your own boot animation, and headphones to match your back cover color. Every aspect of the phone was rehashed in line with the function it performs, rather than chasing the specs-o-meter. Moto went with OLED, as it makes possible the Active Display notification function, but it is a standard RGB matrix OLED, so you still get plenty of true pixel density, "without wasting power on pixels most people can't see". The X8 processor might have "just" two CPU cores, but it is rethought from the ground up to make the always-on environmental awareness of the phone possible with power-sipping extra processing cores. The 10 MP camera might not be in line with the 13 MP on current flagships, but is the first to utilize the Clear Pixel technology that lets it soak much more light, and so on.