iPad Air is astonishingly thin and light. Through a series of refinements, we were able to drop close to a quarter of the volume of the previous-generation iPad. Yet from the moment you pick it up, you’ll notice how durable it feels. Elegant unibody construction strengthens and simplifies the enclosure. We took everything we’ve learned about making unibody devices and refined the process to be even more material-efficient and exact. The result is an iPad Air that feels amazing to hold and is easy to take with you wherever you go.
What you don’t see is just as important as what you do: More than ever, all eyes are on the stunning Retina display. iPad Air has thinner bezels on the sides of the display and a narrower width overall. But the size of the display stayed the same. It’s a subtle change, but it makes a dramatic difference. You see it the moment the screen comes to life. The beautiful display is more prominent than ever. And your attention is on what matters: your content.
The software also works intelligently with the new display: Using a touch-rejection algorithm, iPad Air recognizes if your thumb is simply resting on the display while you’re holding it or if you’re intentionally interacting with the Multi-Touch screen. It's a great example of how Apple hardware and software are designed to work together to give you the best experience possible. 9.7 inch display. Every detail detailed. Pick up iPad Air, and you’ll notice how balanced it feels. That’s because everything about it is the result of careful consideration. Every detail serves a purpose. And the sum of it all is the most refined iPad ever.
Slide 1Slide 2Slide 3Slide 4: Twice the power in even less space shouldn’t add up. And yet it does. The way iPad Air feels in your hand is remarkable. But just as remarkable is the way it performs. Even though iPad Air is so thin and light, we managed to pack an incredible amount of power and technology inside.
A7 chip: It all starts with the new A7 chip. The new A7 chip rips. It’s the most powerful chip we’ve built to date — and the most efficient. A7 brings 64-bit desktop-class architecture to iPad, which means iPad Air speaks the language of the most advanced computing designs available. The A7 chip makes iPad Air up to 2x faster than the previous generation in both CPU and graphics performance. So it delivers incredible power and performance in a one-pound device. It’s one of the advantages of designing both the hardware and the software. Because the only way you can build a product this thin and powerful is by investing in and caring about the primary components used to make it.
FaceTime HD camera: 5-megapixel iSight camera. More LTE bands. Dual microphones. Two antennas for MIMO. and loads more technology lies within. The 7.5-mm-thin enclosure of iPad Air is filled to the brim with advanced technologies that help give you an even better experience. iPad Air is designed to be on the go, so it has two antennas to support MIMO (multiple-input multiple-output) for up to twice the 802.11n Wi-Fi performance. And the Wi-Fi + Cellular model has more LTE bands and supports more networks around the world — so iPad Air can keep you connected in more places. It also features a 5-megapixel iSight camera and a FaceTime HD camera with an improved sensor for better video calls and dual microphones improve audio and suppress background noise for video recording, FaceTime calls, and voice recognition when using Siri. All this technology fits within a sleek frame that’s light and easy to hold.
Hardware and software that were made for each other: iOS 7 and iPad Air weren’t just designed to work well, they were designed to work well together. So the experience of using them together is seamless. Like iPad Air, everything about iOS 7 is simple and incredibly intuitive.
Smart Cover: The Smart Cover is constructed from a single piece of polyurethane and features a sleek new covered hinge that custom fits the thin profile of iPad Air. It comes in six vibrant colors. And it doesn’t just protect iPad Air. The Smart Cover actually wakes iPad Air when opened and puts it to sleep on close. The Smart Cover also folds into different positions to create a stand for reading, viewing, typing, or making FaceTime calls. And it’s easily removable, so you can snap it on and off whenever you want.
Smart Case: The Smart Case is the most streamlined way to protect iPad Air, front and back. It comes in six rich shades of beautiful aniline-dyed leather for a pop of color, and it feels great in your hand. And it’s been redesigned with an even slimmer profile. The Smart Case wakes iPad Air when opened and puts it to sleep on close. And like the Smart Cover, it folds to create a stand, so you can position iPad Air for whatever you want to do.
Designed to have a big impact on the world. Not the environment: At Apple, we’re always thinking about the impact our products have on the world. And we know that impact continues after the end of a product’s useful life. That’s why nearly every Apple product is made from highly recyclable materials like aluminum, and why we go to great lengths to exclude harmful toxins from our components. iPad Air is a perfect example. The aluminum enclosure is highly recyclable. And every iPad Air is free of brominated flame retardants (BFRs) and polyvinyl chloride (PVC). In fact, Apple has one of the strictest BFR-free and PVC-free standards in the industry. And we expect the same from our suppliers. So we actually disassemble our products into individual components and materials in our Cupertino lab. Then we test those components using a variety of methods, including X-ray fluorescence spectroscopy and ion chromatography. We do this to ensure that every product we release meets our environmental standards. Recyclable aluminum enclosure.